It’s not every day that a franchise development company sees so much potential in one of the franchise brands it represents that it decides to buy a territory and become a franchise owner. But that’s just what Rhino7 Franchise Development Corporation did after discovering Storm Guard Exterior Restoration.
When Rhino7 first got involved with Storm Guard in 2012, they were performing as a mediocre franchise offering. Since that time, Rhino7’s knowledge and experience has restored and repaired this brand like Storm Guard restores and repairs your home. While the story behind the relationship between Rhino7 and Storm Guard is not typical, it’s what has made Storm Guard such a hot selling franchise opportunity.
Storm Guard’s “It” Factor
When Rhino7 was first introduced to the Storm Guard brand, they saw an enormous opportunity for a business that was being under-leveraged. There was a huge amount of potential in the insurance restoration industry that Storm Guard was not tapping into. Rhino7 could see that Storm Guard was successful, but could be dramatically more successful if the Rhino7 secret sauce was applied. Because Rhino7 believed so much in the Storm Guard business model and was so excited about Storm Guard’s unlimited opportunity, they jumped in wholeheartedly and invested in the fledgling brand.
Rhino7 Becomes a Storm Guard Franchisee
Rhino7 felt so passionately about the Storm Guard franchise business model that they wanted to be even more involved than they normally are. Not only did Rhino7 invest in the franchise by becoming a franchisee, they bought a territory. Now, in addition to being an outside adviser and consultant, Rhino7 would also be an internal secret weapon. Working in both capacities, Rhino7 was able to implement some immediate and longer term changes to improve processes, which continue to be applied to the Storm Guard business model today.
An Improved Business Model
Storm Guard has an overall improved business model with new technology platforms, standardized hiring and job implementation processes, and a better managerial infrastructure. With an improved hierarchical structure in place, Storm Guard’s entire system is held fully accountable, and they are better trained and educated to be able to effectively manage their responsibilities. Tightening up the business model and implementing more effective processes has made Storm Guard a much healthier franchise that continues to thrive today.
A Healthier Franchise
Rhino7’s meteoric success as a Storm Guard franchisee in one territory allowed them to improve the entire Storm Guard brand overall, quickly turning it into a multi-million dollar franchise. The most effective strategies are implemented across the entire franchise system, allowing for continued success today. Storm Guard is rapidly selling franchise units, and is extremely well positioned for ongoing success in the exterior restoration industry.
Rhino7’s President and co-founder, John Cohen says Storm Guard is projected to have tremendous growth this year, with goals that are likely to be exceeded. Cohen’s passion for franchising and business operations, along with co-founder Doug Schadle’s expertise in franchise sales, have really been instrumental in Storm Guard’s rapid success.